Wholesale Cash & Carry
To launch a consumer food or drink product completely in the UK, every brand must seriously consider its presence in Cash & Carry and the wholesale sector. Independent retailers visit Cash & Carry on a minimum of a weekly basis.
If you want your product present and established in the 30,000 independent UK convenience stores, retailers will need to see & buy your product on the aisles of the Cash & Carry warehouses from a credibility and from an availability perspective.
What we can do for you...
We help you create an attractive wholesale offering for your product by identifying and understanding product positioning, pricing and retail strategy. We then help you develop a presentation that identifies key market opportunities, competitors in the existing space and unique selling points to allow for optimum launch capabilities.
We then contact each of the target buyers & decision makers amongst all the major Cash & Carry wholesalers in the UK. For the positive responses, we then attend the initial meetings with you in order to negotiate and secure listings.
Once stocked in the wholesalers, we can offer:
Full and effective account management service, with regular customer calls, head office coverage, whilst maximising sales at all times.
Prominent merchandising, maintaining product availability by replenishing stock as required, order taking and establishing stock control.
Promotional implementation, establishing offers, gaining rack end and off-shelf displays to achieve maximum brand visibility and siting POS.
Priority product listing and planogram implementation, as well as offering a range of tactical sales assistance.