Retail Connections works with brands, distributors and service providers within the UK retail industry to help them achieve their maximum potential by identifying and quantifying how much incremental revenue could be unlocked through the development of new channels and new customer relationships, and then putting in place a clear and robust plan of action to deliver it.
Put simply, we can offer you a proven, cost effective, efficient and result driven solution to unlock the full potential of the retail sector both in the UK and across the globe.
You could have the best product in the world, but if your overall proposition isn't right then your product won't get near the shelves. Margin, merchandising, POS, logistics, supply routes and marketing support are all as important as the product itself. Your competitor's product may be inferior to yours, but if the retailer thinks that their products will make more money, if they make it easier for the retailer, if they are an established supplier with a proven track record or if they are doing more to drive sell through, then you will lose. Part of our service is to get to the bottom of what is stopping your products from being selected so that we can fix it and start winning share of shelf.
Retailers have to be 100% sure that your product will make them more money than the product they are taking out. Our role is to find out what trigger points the buyer is looking for in order to make the leap.
Does your product have a unique point of difference?
In so many product categories there's so much duplication that there is absolutely no incentive for a buyer to commit to carrying another one. And yet paradoxically, retailers are very nervous of trying something totally new, untried and unproven. Therefore the ideal product is something different and unique, but which will still fit with the retailer's current product lines.
What product categories do we work in?
We have worked with a large number of clients in food and non-food categories, both large and small. Our product portfolio ranges from brand new launches (NPD) requiring a blanket coverage approach, all the way through to established FMCG brands, needing to plug the gaps of their missing retailers, using a much more targeted selective approach.
Our expertise extends through Grocery, Convenience, Forecourts, Discounters, Pharmacy, Department, Electronic, Fashion & Clothing, Pet, Garden, DIY, Leisure, Fitness, Travel, TV Shopping, Catalogue & Online.
How do we work commercially?
For obtaining listings with retailers, we work on a fixed retainer for just 3 months plus commission on the sales that have been generated as a result of our introductions. There are no additional fixed costs thereafter. We will work tirelessly on obtaining listings for your product even if it takes us years (despite only paid for the first 3 months).
Should you select to use any of our other services, they all have their own associated pricing. Please contact us for further detail on pricing.
Our philosophy as a company, is to ensure that our clients are pleased to pay us each month, safe in the knowledge that we offer incredible value for money in return for the service we provide.
All references are available upon request and we would urge you to contact our clients to hear their views of our performance and overall service.